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NEIL FOR OH-13
Full-Cycle Campaign Proposal

Date: January 30, 2026

Prepared For: Neil Patel

Reference: OH13-2026-FULL

Valid Until: February 15, 2026

Executive Summary

This document outlines the financial investment required for a comprehensive 42-week digital campaign strategy to secure the Republican nomination and win Ohio's 13th Congressional District. The total investment of $400,000 covers all strategic consulting, content production, digital infrastructure, and community mobilization efforts from launch through Election Day.

Investment Breakdown

Phase 1: Foundation & Launch
Weeks 1-8 (Launch - Early Momentum)
$50,000
Weekly Deliverables & Strategic Assets:
  • Content Engine: 14+ Social Posts (Weeks 1-2), DAILY Activation (Weeks 3-8), High-Production Announcement Video.
  • Digital Ads (Weekly): Ad Account Setup + Weekly Ad Flight Management (Audience Building & Testing).
  • Influencer Outreach: Initial Recruitment of Small Business Owners & Evangelical Pastors.
  • Direct Mail: Initial Voter Intro Letter & Fundraising Appeals.
  • Community Events: Launch Event Coverage & "Meet the Candidate" Digital Series.
  • Media & Public Profiling: TV/Radio Interviews, Podcasts, News Articles, & Positive Profiling (Reddit, FB, LinkedIn, X).
  • Strategic Ops: Voter Intelligence Map, Legal/Compliance Setup, Website Upgrade.
Phase 2: Primary Domination
Weeks 9-16 (Primary Election Push)
$100,000
Weekly Deliverables & Strategic Assets:
  • High-Velocity Content: 56+ Daily Social Posts (7/week), "Businessman vs Politician" Contrast Ad Series.
  • Digital Ads (Weekly): Weekly Saturation Buys (Meta/Google/YouTube) targeted at Primary Voters.
  • Influencer Endorsements: Activating School Board Members & Veterans Groups (VFW / American Legion).
  • Direct Mail: Issue-Comparison Mailers, Endorsement Cards, Contrast Matrix Mailers.
  • Community Events: Town Hall Series Promos & Live Digital Coverage.
  • Media & Public Profiling: General Edition Op-Eds, TV Interview Series, & Pro-Neil Subreddit/Group Seeding.
  • Optimization: Daily Urgency Emails/SMS, Weekly Performance Reports.
Phase 3: General Election Pivot
Weeks 17-28 (Summer Expansion)
$125,000
Weekly Deliverables & Strategic Assets:
  • Content Machine: 84+ Daily Social Posts (12 weeks of sustained output), Soft Pivot Tone Guide.
  • Digital Ads (Weekly): Weekly "General Election" Pivot Budgets (Unity Message Ads & Independent Outreach).
  • Influencer Coalitions: Partnerships with Union Leaders (UAW/Teamsters) & Community Organizers.
  • Direct Mail: Targeted Community Mailers, Independent Voter Outreach Materials.
  • Community Events: Summer Festival & Parade Tour Coverage (Live-streamed & Post-Produced).
  • Media & Public Profiling: General Edition Op-Eds, TV Interview Series, & Pro-Neil Subreddit/Group Seeding.
  • Growth: Fundraising Q3 Acceleration Deck, Earned Media Press Kit.
Phase 4: Victory Sprint
Weeks 29-42 (Final Stretch)
$125,000
Weekly Deliverables & Strategic Assets:
  • Maximum Output: 98+ Daily Social Posts (14 weeks), "Closing Argument" Creative Suite.
  • Digital Ads (Weekly): Weekly Saturation & Media Barrage (Rapid Response, Fact Checks, GOTV).
  • Influencer Mobilization: Final Trusted Voice Push: Local Journalists, Pastors & All Coalitions.
  • Direct Mail: Closing Argument Mailers, Absentee Ballot Chase Applications.
  • Community Events: Candidate Bus Tour Schedule Coverage & "Bank Your Vote" Rallies.
  • Media & Public Profiling: Saturation TV/Radio Blitz, Final News Push, & Cross-Platform Positive Sentiment Flood.
  • Closing Ops: Election War Room Setup, 72-Hour "Digital Takeover" Blitz.
TOTAL CAMPAIGN PRODUCTION (Weeks 1-42)
531
Video Assets
740
Graphic Assets
294+
Daily Posts
85+
Ad Creatives

*Includes continuous optimization, weekly reporting, and 24/7 crisis response availability.

Total Campaign Investment
$400,000
Paid in 4 installments corresponding to phase start dates.
Terms & Conditions:

1. This quote is valid for 15 days from the date of issue.
2. Advertising spend (media buy budget) is not included in this management fee and is paid directly to platforms.
3. Third-party costs (printing, postage, venue hire) are billed separately or paid directly by the campaign.
4. Payment is due at the commencement of each phase as outlined above.